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Mobile, Ala. (September 29, 2021) – The LendingTree Bowl is thrilled to have announced a deal with TicketSmarter to be the official ticket resale marketplace partner of the game.

“The LendingTree Bowl is pleased to announce our partnership with TicketSmarter as the official ticket platform for the 2021 and future bowl games.” said Executive Director, Sherrie Dyal. “We strongly believe this partnership will help us continue our efforts to ensure the best possible experience for our fans.”

“We are honored to partner with the LendingTree Bowl as an extension of our efforts to connect more fans with the opportunity to experience live events.” said TicketSmarter CEO Jeff Goodman. “The LendingTree Bowl is a dynamic, innovative partner and we look forward to working together closely over the next several years.”

Under terms of the three year deal, TicketSmarter will gain exclusive marketing and sponsorship rights for the LendingTree Bowl, giving fans a safe, trusted platform to buy and sell tickets.

TicketSmarter helps customers from all walks of life experience the power and excitement of live events by giving back through children’s charities and creating helpful partnerships. $1 from every transaction will help our charitable partners, including St. Jude Children’s Research Hospital, V Foundation and Quarterbacking Children’s Health Foundation. TicketSmarter is the title sponsor of the TicketSmarter Birmingham Bowl with ESPN Events. Additionally, TicketSmarter is the official ticket resale partner of PBR, NJCAA, over 35 collegiate conferences, including the Pac-12 Conference, and 100+ universities nationwide. Keep up with TicketSmarter at, and follow us on social media:


The LendingTree Bowl game was founded in 1999 and has built a reputation of fielding some of the most competitive and exciting games of the bowl season, including record-breaking performances by future NFL standouts. This year’s LendingTree Bowl is scheduled for Saturday, December 18, 2021 at 4:45 p.m. and will air live on ESPN. For more information visit our website at